The amount of flare is indeed dependent on personal preference and intended use.
More flare increases the footprint of the boat in the water as you load it thus giving more bouyancy (hence higher loading capacity).
Here's a 14' pirogue with a wide flare that's carrying maybe 600 pounds
I'll agree that it's loaded but they are going down the bayou
More flare also increases the stability of the boat as it leans because the flare adds to the footprint. Consider the stability of this \__/ tipping over vs. this |__| tipping.
For the same width bottom more flare also gives more total width at the top, so if you're weaving your way through trees and such in the water then having aboat that's 8 or 10 inches narrower is a benefit.
I agree with Matt that with UJ style of building, more flare is more rocker, but if you cut an arc in the bottom of the sides - instead of just leaving them straight- you can reduce the amount of rocker. Less arc is more rocker, more arc is less rocker. Here's how we cut the sides of a pirogue that's going to have a 35 degree flare to reduce the rocker. These sides will have an inside bottom chine
I don't know what the flare on a UJ is but I've seen pirogues with flares ranging from 20 to 45 degrees. Here again it's personal preference along with the capabilities of the boatbuilder. The easiest boat to build is a shoebox (vertical sides). As flare increases, the degree of difficulty of build also increases - compound angles become more compound, the stems are not as simple to cut out and the ribs are more unique